![Clean 1](https://theacademy.imgix.net/Clean_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=63f08324a15d835f19a9bf4a29dee168 1920w, https://theacademy.imgix.net/Clean_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=a57a48348874dbedc040febcc4700cf2 1720w, https://theacademy.imgix.net/Clean_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=73c133cd7be363f7dd0ebd3581367a57 1520w, https://theacademy.imgix.net/Clean_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=e94d424e0e25b2c707f6e9eff2303605 1320w, https://theacademy.imgix.net/Clean_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=cd292ec90b1e438e68c714cdfe5f2090 1120w, https://theacademy.imgix.net/Clean_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=8bcbe455647a08bbf751cb479c4be2c3 920w, https://theacademy.imgix.net/Clean_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=5cdbf0edc416fbf70e8bc2b54e35830c 720w, https://theacademy.imgix.net/Clean_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=6d4995e4e8c2851cb37e00fd6380744f 600w)
Why I Kärcher Clean
Kärcher
Sporting success is about marginal gains. For Kärcher, the cleaning technology company, we commissioned CLOSE UP, a series of documentary films that examined the psychological importance of cleaning rituals for professional sportspeople. Surfer Andrew Cotton, BMX rider Shanaze Reade, and hiker Paul Steele revealed the surprisingly deep functional and emotional importance they placed on clean kit. The films served as PR, digital and advertising content enabling us to target a hard-to-reach sporting audience.
![Clean 2](https://theacademy.imgix.net/Clean_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=a8f725550c2354278bb511bee2149b55 1600w, https://theacademy.imgix.net/Clean_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=568d219d7725c349357d09d0cbd4faae 1400w, https://theacademy.imgix.net/Clean_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=12e8635745fa55b2df58b3eaf4aab7e3 1200w, https://theacademy.imgix.net/Clean_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=185f1d09ee89ec8f898c3aaa3033071a 1000w, https://theacademy.imgix.net/Clean_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=7947412f5861f645e5b408d6f9d20e3f 800w, https://theacademy.imgix.net/Clean_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=ba730dd55e62c53324ef833b4c0a3adb 600w, https://theacademy.imgix.net/Clean_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=feaeb9df0a5473c645b493a5a69bb8b9 400w)
![Clean 3](https://theacademy.imgix.net/Clean_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=1e15f45110cc5e24dd3e2ba94af22198 1600w, https://theacademy.imgix.net/Clean_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=0844d637354a04a9e18e79d7a1113b1d 1400w, https://theacademy.imgix.net/Clean_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=7555e7292525af849ba8db88516e04b4 1200w, https://theacademy.imgix.net/Clean_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=f21674d169182c61e900d1e5d1f283e4 1000w, https://theacademy.imgix.net/Clean_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=394ac10e7b429d36e227c7d320d610e6 800w, https://theacademy.imgix.net/Clean_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=7b034e18f2a6aee9b94ab99eae6e3884 600w, https://theacademy.imgix.net/Clean_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=eb8d5a3551fb91072b3fb86292542161 400w)
![Clean 4](https://theacademy.imgix.net/Clean_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=0ad4ea448aa63fd4e8927920dc5a2336 1600w, https://theacademy.imgix.net/Clean_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=a27480881fceecac45749e3d98bd3414 1400w, https://theacademy.imgix.net/Clean_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=76a516ac34d5053eee55843f36f1a9a6 1200w, https://theacademy.imgix.net/Clean_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=519db5779b6c9df35467f58b71f3d6c2 1000w, https://theacademy.imgix.net/Clean_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=73e9ffabcdc839e8eab680c04dd7e639 800w, https://theacademy.imgix.net/Clean_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=9f95b884326919a5a78470689f16d7b0 600w, https://theacademy.imgix.net/Clean_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=3774cbb4795ac290511089bddc384dab 400w)