![Strictly 1](https://theacademy.imgix.net/Strictly_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=2a6ceb00841e83c964b2ad370a01a229 1920w, https://theacademy.imgix.net/Strictly_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=ff7e72867151a34c4e86ac5de8cc35db 1720w, https://theacademy.imgix.net/Strictly_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=024563568bd71ad573f3ff086924ab8a 1520w, https://theacademy.imgix.net/Strictly_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=cef9bf44c79dc8da51be62b70c6b3157 1320w, https://theacademy.imgix.net/Strictly_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=610b49719de7be9441e2ff5f3425b68d 1120w, https://theacademy.imgix.net/Strictly_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=3636e878ec4b2e450ec6c6dcfd8fce89 920w, https://theacademy.imgix.net/Strictly_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=7623b71558ef0bdf8806ed267b8f792b 720w, https://theacademy.imgix.net/Strictly_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=53c46c65f0f189c21aacaecc290bf027 600w)
Strictly Come Cleaning
Kärcher
Kärcher is a cleaning technology company famous for its high-pressure washers. It also has a range of hard floor cleaners, which are popular in most European countries apart from the UK. The company needed a quick campaign that would get noticed, appeal to a mainstream audience, and ultimately sell through excess stock in time for the new season. We leant into the world of celebrity and convinced Strictly Come Dancing’s Anton Du Beke to perform with his most unusual dance partner to date, a Kärcher hard floor cleaner. Strictly Come Cleaning was an entertaining product demonstration that showed the floor cleaner in action. It cleaned up in terms of PR and social media coverage, and led to a 1,500% sales increase.
![Strictly 2](https://theacademy.imgix.net/Strictly_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=b8ac1486c0bfe883f1d6144866c84e49 1600w, https://theacademy.imgix.net/Strictly_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=5ef463c1b49c8e2b379f9c67f86bac53 1400w, https://theacademy.imgix.net/Strictly_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=aed4543a0a638d34b2c19d8e8e8722eb 1200w, https://theacademy.imgix.net/Strictly_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=997499f95e629b0bb4c3496d17c36938 1000w, https://theacademy.imgix.net/Strictly_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=5b4a9cb7dd49f945afdfad5be1dcafbe 800w, https://theacademy.imgix.net/Strictly_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=a5a19afd7ba566cdd9576c2dfa736e03 600w, https://theacademy.imgix.net/Strictly_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=50701194a31dc456bec2417b8c564f42 400w)