Mickey Mouse & Me

Mickey Mouse has grown from a simple sketch to a popular culture icon. To celebrate his 90^th anniversary we brought together other icons including Kate Moss, Mark Hamill and Heidi Klum to celebrate the impact the mouse has had on their lives. Mickey Mouse & Me was shot by Rankin and released as an exhibition and book, generating over 500 pieces of PR coverage, hundreds of thousands of digital views, and a 29% increase in sales of Mickey Mouse merchandise.