![WWE 1](https://theacademy.imgix.net/WWE_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=067ce036b27d0ac60b78d7c82509e849 1920w, https://theacademy.imgix.net/WWE_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=7cf6e02fea7df8700d18dd93a37f6bbf 1720w, https://theacademy.imgix.net/WWE_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=0c7437be32097e53584fb0c6ac891898 1520w, https://theacademy.imgix.net/WWE_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=c89864ef8c6ab77484c55d3348696e7a 1320w, https://theacademy.imgix.net/WWE_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=3d049c2aaa452da6dbbefdf43b2646b7 1120w, https://theacademy.imgix.net/WWE_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=9ba0622cff3aba50a9416bf8a42a231a 920w, https://theacademy.imgix.net/WWE_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=3fba117820122d5992add71042a08d44 720w, https://theacademy.imgix.net/WWE_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=a0d828822f448436c0daa34c28ad3bcb 600w)
The Slap Heard Around the World
WWE
WWE is one of the most-loved entertainment brands in the world. Our insight revealed football fans were likely to convert into WWE fans, so knowing Wayne Rooney's son was a follower, we collaborated with him to join the show. On 9 November 2015, Rooney floored WWE superstar Wade Barrett with a single slap that reverberated around the world – generating over 400 pieces of coverage and thousands of social mentions in the proces.
![WWE 2](https://theacademy.imgix.net/WWE_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=ce13f7cd423809a6d38ae9386cee6049 1600w, https://theacademy.imgix.net/WWE_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=a07e6d0bfddd3bd66c65661ef329f3f7 1400w, https://theacademy.imgix.net/WWE_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=065519740f5f1ac6eeb2de38103dc9c9 1200w, https://theacademy.imgix.net/WWE_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=e40eea79780643e7778d704833fd0686 1000w, https://theacademy.imgix.net/WWE_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=3369d6237c496a1b272e24476dab0a55 800w, https://theacademy.imgix.net/WWE_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=d8c38ae39ed0a54806c0fa3dc3a8c901 600w, https://theacademy.imgix.net/WWE_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=ac87cdd750542e05159b782237d8faa4 400w)