![Feed Different 1](https://theacademy.imgix.net/FeedDifferent_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=a8e95fd2ab1156356279b3923ad2ccd1 1920w, https://theacademy.imgix.net/FeedDifferent_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=cb8180fc1e0a564d5bfb7a4e09c3db16 1720w, https://theacademy.imgix.net/FeedDifferent_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=717e004c74ceae9fda06210cfb3b00ea 1520w, https://theacademy.imgix.net/FeedDifferent_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=d758b97e595e9bc4ffd7371baae47d15 1320w, https://theacademy.imgix.net/FeedDifferent_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=4108dc84e1052a137baa87f0722a07fe 1120w, https://theacademy.imgix.net/FeedDifferent_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=cf693ea623e12972d8c9fcfb8f0f912b 920w, https://theacademy.imgix.net/FeedDifferent_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=cbdb4733794c3a83aa32301697aaa774 720w, https://theacademy.imgix.net/FeedDifferent_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=ca79b282572e1de5054196c5f98aa7ae 600w)
Feed Different
Tails.com
Tails.com is a technology company creating tailor-made dog food for every individual dog’s nutritional needs. Based on the idea that every dog is different, and its food should be too, we created Feed Different, an affectionate pastiche of a certain technology company’s iconic Think Different advert – but ours celebrated the ‘crazy’ dogs, not humans, who dare to be different. Narrated by Sir Michael Gambon, the film generated hundreds of pieces of earned media coverage putting Tails.com on the radar of dog owners and dog-friendly investors, with Nestlé Purina acquiring a majority stake in the company shortly after.
![Feed Different 2](https://theacademy.imgix.net/FeedDifferent_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=5b84728d73913e4e9be6d444a4f978c3 1600w, https://theacademy.imgix.net/FeedDifferent_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=755f0357800538fa0f4f253eb2f68ba0 1400w, https://theacademy.imgix.net/FeedDifferent_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=ee1a314ab95284f0276d4d03db20c993 1200w, https://theacademy.imgix.net/FeedDifferent_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=ab3ad557604f7e544aa9bc34d7fa4d89 1000w, https://theacademy.imgix.net/FeedDifferent_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=768b681a1ed6f8718c297b0c561bda9d 800w, https://theacademy.imgix.net/FeedDifferent_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=63ebc59534a533d8102c405063f74b57 600w, https://theacademy.imgix.net/FeedDifferent_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=4a6245574b39588a286fccb20fc6d080 400w)
![Feed Different 3](https://theacademy.imgix.net/FeedDifferent_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=652335cf9e0ce669fe73e2183ffecc13 1600w, https://theacademy.imgix.net/FeedDifferent_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=a89a3d39af4f8b835c6f157c91a11777 1400w, https://theacademy.imgix.net/FeedDifferent_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=7e27cc3907be466e549ea6a0d7fa8f41 1200w, https://theacademy.imgix.net/FeedDifferent_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=a1eac84daa1d124b1be56c773bb8bd4d 1000w, https://theacademy.imgix.net/FeedDifferent_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=b2adbd6291eac9e83226705a8114007f 800w, https://theacademy.imgix.net/FeedDifferent_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=a6cdf48666618c04d77a9ab036dfe1e1 600w, https://theacademy.imgix.net/FeedDifferent_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=8d57e19a535175f904581b4b50d708de 400w)