![Big Call 1](https://theacademy.imgix.net/Big-Call_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=8e7ddaeb551a77bb057fd5e058debf6a 1920w, https://theacademy.imgix.net/Big-Call_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=a8cbc2fb0f84a5e254451242bfd47b0e 1720w, https://theacademy.imgix.net/Big-Call_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=a25947616efd1677c743062813f1a079 1520w, https://theacademy.imgix.net/Big-Call_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=28cea5793d6c15c13f5c2a260f2c9737 1320w, https://theacademy.imgix.net/Big-Call_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=3ee41635b14575f5ffb738fb08f25764 1120w, https://theacademy.imgix.net/Big-Call_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=f54db1ccda06ba451e1b4ccba1344f9e 920w, https://theacademy.imgix.net/Big-Call_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=08a7f005beb6dfc9527df6dda80e2451 720w, https://theacademy.imgix.net/Big-Call_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=9a6b5cc0ed164339435aa71007d09fc1 600w)
The Big Call
Telefónica Digital
Telefónica Digital created the everreach virtual phone number service to help small businesses look and sound professional with a landline number and answering options that meant they never missed a call. We launched it by commissioning BAFTA-winning filmmaker Gary Tarn to make The Big Call, a documentary featuring perfumer Jo Malone, Pimlico Plumber founder Charlie Mullins, and ad-man Mark Denton Esq, talking about the phone call that changed their business lives. The campaign generated over 200 pieces of earned media coverage resulting in a 60% increase in everreach sign-ups.
PR Week: Winner B2B Award
![Big Call 2](https://theacademy.imgix.net/Big-Call_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=5a239f72fc5f5ee0c31492eeda6d8df9 1600w, https://theacademy.imgix.net/Big-Call_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=13a7be47e1bad5da9dee2fe662fc2f49 1400w, https://theacademy.imgix.net/Big-Call_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=1ae195a78c99caea689d2c3d849ffb6a 1200w, https://theacademy.imgix.net/Big-Call_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=cfe18cd6bdbc9efa17d0b85d6e6270a3 1000w, https://theacademy.imgix.net/Big-Call_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=7aa4675a6981dd093e8e0e617cc50db9 800w, https://theacademy.imgix.net/Big-Call_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=c9e1bc272ec0ff80f690d78aa45d0713 600w, https://theacademy.imgix.net/Big-Call_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=d0d7318ed174fb1aa47e8e541ebd29c1 400w)
![Big Call 3](https://theacademy.imgix.net/Big-Call_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=ffa3dd2150308fb393daa5a3f825d0fa 1600w, https://theacademy.imgix.net/Big-Call_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=d97d0ea7eb56f088253817852165ada1 1400w, https://theacademy.imgix.net/Big-Call_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=169555751c84c7a38ace5fb6a36a2a3b 1200w, https://theacademy.imgix.net/Big-Call_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=b6bd0b3f5a63a1b5f04de060ec7e3fc2 1000w, https://theacademy.imgix.net/Big-Call_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=d3865009533779aebd5b532921553ab4 800w, https://theacademy.imgix.net/Big-Call_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=7e99341703e271cd216c829ac0a55191 600w, https://theacademy.imgix.net/Big-Call_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=fe893f574bcc60b7a2d073a254771e8d 400w)