The Big Call
Telefónica Digital created the everreach virtual phone number service to help small businesses look and sound professional with a landline number and answering options that meant they never missed a call. We launched it by commissioning BAFTA-winning filmmaker Gary Tarn to make The Big Call, a documentary featuring perfumer Jo Malone, Pimlico Plumber founder Charlie Mullins, and ad-man Mark Denton Esq, talking about the phone call that changed their business lives. The campaign generated over 200 pieces of earned media coverage resulting in a 60% increase in everreach sign-ups.
PR Week: Winner B2B Award