Double Hundred Dozen

Sometimes big is best so we supersized the iconic Krispy Kreme Double Dozen box to launch the company’s big orders service; Krispy Kreme Occasions. The Double Hundred Dozen, measuring 12ft by 3ft and including 2,400 doughnuts, could be won by the company that whipped up the most social support using #KKOccasions. The campaign generated over 100 pieces of coverage, reached 28 million people, increased web visits by over 500% and smashed all sales targets.

PR Week: Winner FMCG Award