![Shop Small 1](https://theacademy.imgix.net/Shop-Small_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=3abca02658b057470ac9c3360f6fec15 1920w, https://theacademy.imgix.net/Shop-Small_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=4db85e925543d780fc012caae7fa90a3 1720w, https://theacademy.imgix.net/Shop-Small_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=b3e68b5a9b507f0f9630e8adb0d67c2f 1520w, https://theacademy.imgix.net/Shop-Small_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=604ea8217185829d68c8db53ef8e98f2 1320w, https://theacademy.imgix.net/Shop-Small_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=af9aa41bbdecb26ee1c480622ede062f 1120w, https://theacademy.imgix.net/Shop-Small_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=0e123fd0fdd943ccad3364446297bba6 920w, https://theacademy.imgix.net/Shop-Small_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=198c3e10bb379b0b21c92a223fe0634f 720w, https://theacademy.imgix.net/Shop-Small_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=1fd9e19c3331efc3c99d979131daf4bc 600w)
Small Business Saturday
American Express
American Express wanted to introduce Small Business Saturday, a day where people Shop Small to support local businesses, to the UK. We positioned it as a grassroots movement (as opposed to a marketing campaign), and encouraged everyone from media to influencers and politicians to celebrities to get involved in their own unique way and promote the day. Activity included filmmaker Heidi Greensmith releasing Saturday, documenting a typical weekend day for three small businesses; artist Sir Peter Blake designing a poster celebrating high-street shopkeepers; and model Daisy Lowe starring in a big fashion shoot for one lucky small retailer. The campaign got 20% more people shopping small compared to the year before, and spending an extra £500m in the process.
![Shop Small 2](https://theacademy.imgix.net/Shop-Small_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=b3015af3719603ce31f465b81cedd77d 1600w, https://theacademy.imgix.net/Shop-Small_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=07c5b55e5fe6d60c7122f101c6cf7191 1400w, https://theacademy.imgix.net/Shop-Small_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=b0ce83f5235b38806ac2ae786fd98492 1200w, https://theacademy.imgix.net/Shop-Small_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=be890748514beddf6d56fcff3ca19aa4 1000w, https://theacademy.imgix.net/Shop-Small_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=75a4df71e008eb7d8e6759a5b9c44ed0 800w, https://theacademy.imgix.net/Shop-Small_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=a2c39db9649e5642ad93cfc675bdb114 600w, https://theacademy.imgix.net/Shop-Small_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=4d5205fbf56465bfe85c4da43382e772 400w)
![Shop Small 3](https://theacademy.imgix.net/Shop-Small_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2400&q=80&w=1600&s=688d1f126f07b01d862583a3eabe7430 1600w, https://theacademy.imgix.net/Shop-Small_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2100&q=80&w=1400&s=7e20828c0d878750512f00c9ec78e516 1400w, https://theacademy.imgix.net/Shop-Small_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1800&q=80&w=1200&s=9ee5669f3c4890300cb506966f5e1c4b 1200w, https://theacademy.imgix.net/Shop-Small_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1500&q=80&w=1000&s=a2427c0ae20850f8a32fd730ea610e9a 1000w, https://theacademy.imgix.net/Shop-Small_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1200&q=80&w=800&s=ee6c5b79a9593f840d7f563ec8a01460 800w, https://theacademy.imgix.net/Shop-Small_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=80&w=600&s=5f969e411bdb116bd9f3e248c8517807 600w, https://theacademy.imgix.net/Shop-Small_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=600&q=80&w=400&s=bbc2e835b3924db48a92ed0cbd55f472 400w)
![Shop Small 4](https://theacademy.imgix.net/Shop-Small_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2400&q=80&w=1600&s=dec8e51b91eea4d23535fac4aa3a8b9c 1600w, https://theacademy.imgix.net/Shop-Small_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2100&q=80&w=1400&s=ac21612954f6939a73071937912e3e79 1400w, https://theacademy.imgix.net/Shop-Small_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1800&q=80&w=1200&s=a8e0c426844bc89efd2fafa6ad95be69 1200w, https://theacademy.imgix.net/Shop-Small_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1500&q=80&w=1000&s=2d9b96cd3cfec0ffc94fe2242b2d45ef 1000w, https://theacademy.imgix.net/Shop-Small_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1200&q=80&w=800&s=d53036eb024ab1f2b2725bf32807de6e 800w, https://theacademy.imgix.net/Shop-Small_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&q=80&w=600&s=d3961dc0a1042275134385a068b968c2 600w, https://theacademy.imgix.net/Shop-Small_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=600&q=80&w=400&s=2a97b6fcdf1f8e153de70f168c7ba4e1 400w)
![Shop Small 5](https://theacademy.imgix.net/Shop-Small-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=0942d817591845e720b66a34613dd823 1600w, https://theacademy.imgix.net/Shop-Small-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=e1c5bd631362679d5177709b341f7bbd 1400w, https://theacademy.imgix.net/Shop-Small-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=435c3bf797a10b0c10b510a72cfced5b 1200w, https://theacademy.imgix.net/Shop-Small-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=91414e719c39263660295089deee5b06 1000w, https://theacademy.imgix.net/Shop-Small-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=dae087b19a514833f1193a1c7930ba24 800w, https://theacademy.imgix.net/Shop-Small-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=56866ee99a2c3306f000d7e42ec1dc66 600w, https://theacademy.imgix.net/Shop-Small-5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=88766e4b8b6140c5b93b46bed0c20135 400w)