![Spring 1](https://theacademy.imgix.net/Spring_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=dc873771fee88bf85d000a9f390109e2 1920w, https://theacademy.imgix.net/Spring_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=eba5fa5c93ed6d2af014c69f3cc90186 1720w, https://theacademy.imgix.net/Spring_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=712f4f1e67ada45eb78116050ca3b723 1520w, https://theacademy.imgix.net/Spring_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=302382c3a24385b84e440d369c4b52b3 1320w, https://theacademy.imgix.net/Spring_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=10b853f29b89a6a444257edd560baf04 1120w, https://theacademy.imgix.net/Spring_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=186d078b4fc1330a99948b9b9c7f2ca4 920w, https://theacademy.imgix.net/Spring_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=f0436a6350846e7079b2fdba30b6a683 720w, https://theacademy.imgix.net/Spring_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=04471a9fb220fe1afcce01688d893f76 600w)
Spring Sale Spotting
Amazon
Amazon’s mission is to be Earth’s most customer-centric company. While it is consistently ranked as one of the most admired companies in the world, there is always a job to be done to increase brand warmth and make customers feel good about choosing Amazon. Against the backdrop of a cost-of-living crisis, we produced and launched a new comedy TV series, Amazon’s Spring Sale Spotting, which helped customers spot the best Spring low-cost deals. The social-first content was fronted by everyone’s favourite presenter, Rylan, and featured fluffy Spring animals including 12 new-born chicks, 7 bunnies, and 2 leaping lambs. The show reached over 25 million people and increased brand warmth by 240%.
![Spring 2](https://theacademy.imgix.net/Spring_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=1f98bd331cc755c3b76eeb8d56f922c8 1600w, https://theacademy.imgix.net/Spring_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=b4fcf415755c129c45bb0edd53802fd0 1400w, https://theacademy.imgix.net/Spring_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=75711c537616741d275ac2b3ac7ad096 1200w, https://theacademy.imgix.net/Spring_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=75d8bd9fc2c6a4e11e6f61ce76917673 1000w, https://theacademy.imgix.net/Spring_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=538bbea349552bf6810fe0a71e8f26d2 800w, https://theacademy.imgix.net/Spring_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=4bf6caea89e45b11ea8c309a9d99f8bf 600w, https://theacademy.imgix.net/Spring_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=52c8304b2f494defc240f6a15df3c2af 400w)
![Spring 3](https://theacademy.imgix.net/Spring_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=d8a2599b5887e42bc8bc7dade11cd5c4 1600w, https://theacademy.imgix.net/Spring_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=f953f9a5857053e13b03ce37cba3f389 1400w, https://theacademy.imgix.net/Spring_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=81a33a71fd6157fb8e75cb26f08d8cfe 1200w, https://theacademy.imgix.net/Spring_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=18dd401914b486a2c3d27befbdcd95d0 1000w, https://theacademy.imgix.net/Spring_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=bca56369e960acc8385e007db0d076db 800w, https://theacademy.imgix.net/Spring_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=910c62e9bc6799011701effab8470759 600w, https://theacademy.imgix.net/Spring_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=8b35d2742ddc342f5217d59042f99f56 400w)