![Alexandra Burke Daffodil Dress 1](https://theacademy.imgix.net/Alexandra_Burke_Daffodil_Dress_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=2bb97c80bf4cc2b1edb4bd914ec3844a 1920w, https://theacademy.imgix.net/Alexandra_Burke_Daffodil_Dress_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=e15f9a64e415a91c34fa04597951c00d 1720w, https://theacademy.imgix.net/Alexandra_Burke_Daffodil_Dress_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=b23ebee50bc028bf92a278d6fc2c64a1 1520w, https://theacademy.imgix.net/Alexandra_Burke_Daffodil_Dress_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=0f6f7d3a5dd1597f79026b0718b58754 1320w, https://theacademy.imgix.net/Alexandra_Burke_Daffodil_Dress_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=40f4bea67c838d242ea93e0251c62610 1120w, https://theacademy.imgix.net/Alexandra_Burke_Daffodil_Dress_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=56abbe37bddca5fa0d6ca320e592784a 920w, https://theacademy.imgix.net/Alexandra_Burke_Daffodil_Dress_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=8b4384128b1d8d96f2897711c2fb9588 720w, https://theacademy.imgix.net/Alexandra_Burke_Daffodil_Dress_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=38e3054c23822035529a9c0c741ae5d9 600w)
Great Daffodil Appeal
Marie Curie
Marie Curie is the UK’s leading end-of-life care charity. It provides crucial information, support, nursing, and hospice care to help provide a better end of life for all. We worked with singer, songwriter and actor, Alexandra Burke, to launch the Marie Curie Great Daffodil Appeal 2023, the charity’s biggest fundraising event. Alexandra starred in a photoshoot modelling a dress covered in hundreds of daffodils, which was released to encourage people to donate and wear a daffodil to support the charity. The campaign delivered a 180% year-on-year increase in media coverage.
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