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Alexandra Burke Daffodil Dress 1

Great Daffodil Appeal

Marie Curie

Marie Curie is the UK’s leading end-of-life care charity. It provides crucial information, support, nursing, and hospice care to help provide a better end of life for all. We worked with singer, songwriter and actor, Alexandra Burke, to launch the Marie Curie Great Daffodil Appeal 2023, the charity’s biggest fundraising event. Alexandra starred in a photoshoot modelling a dress covered in hundreds of daffodils, which was released to encourage people to donate and wear a daffodil to support the charity. The campaign delivered a 180% year-on-year increase in media coverage.

Alexandra Burke Daffodil Dress 2