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So Co 1

Spirit of New Orleans

Southern Comfort

Southern Comfort is the spirit of New Orleans. We brought this to life with New Orleans-infused Mardi Gras, Pride and Halloween moments, which included commissioning special edition bottles, creating social content, running an influencer programme, and producing live events that attract 18 to 25-year-olds. The brand is experiencing double digit year-on-year growth.

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