![So Co 1](https://theacademy.imgix.net/SoCo_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=09223d7f7ef6f27b606ca006dc7deee8 1920w, https://theacademy.imgix.net/SoCo_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=1d21681c893095b56744ca2192647339 1720w, https://theacademy.imgix.net/SoCo_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=83439f68d2aea85f11043fd45e1e383b 1520w, https://theacademy.imgix.net/SoCo_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=df74d5cd6a32c54834dd13ca9c4fe9c7 1320w, https://theacademy.imgix.net/SoCo_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=6ed5cfba0e0cc70bc27c13b0267294be 1120w, https://theacademy.imgix.net/SoCo_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=209aaf9cf115acde3334e11b6acf7bdc 920w, https://theacademy.imgix.net/SoCo_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=a04333f435e25080c272de15f51c9ce8 720w, https://theacademy.imgix.net/SoCo_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=c8216b2e980f2a1b8e1cefb8d6fbe76d 600w)
Spirit of New Orleans
Southern Comfort
Southern Comfort is the spirit of New Orleans. We brought this to life with New Orleans-infused Mardi Gras, Pride and Halloween moments, which included commissioning special edition bottles, creating social content, running an influencer programme, and producing live events that attract 18 to 25-year-olds. The brand is experiencing double digit year-on-year growth.
![So Co 2](https://theacademy.imgix.net/SoCo_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=60f5ae2b4683e25cb56102d6f9283503 1600w, https://theacademy.imgix.net/SoCo_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=6aacb036b51f844a0607c3ff188b0c91 1400w, https://theacademy.imgix.net/SoCo_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=0de0334c109bc41b9b5472367b6a8dbe 1200w, https://theacademy.imgix.net/SoCo_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=264b314e1837cf41c5eda125a47aba19 1000w, https://theacademy.imgix.net/SoCo_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=630b5913737a2b6352c5bdace41aa1c3 800w, https://theacademy.imgix.net/SoCo_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=6927b3c6fe1379dbe617030c8ae6fffa 600w, https://theacademy.imgix.net/SoCo_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=0ea458c8b4be841a8767fb7a5d298245 400w)
![So Co 3](https://theacademy.imgix.net/SoCo_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=9e930c648505854a0a940d5ec3643fc1 1600w, https://theacademy.imgix.net/SoCo_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=253f34c3ef8594c7649847eedea88626 1400w, https://theacademy.imgix.net/SoCo_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=8cc3c4fec8701e07f0904d16540e20c0 1200w, https://theacademy.imgix.net/SoCo_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=c8bcb10aec88c64c7321d00ea110cef3 1000w, https://theacademy.imgix.net/SoCo_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=4e73ecd0d3003e8133d31c6abc96b3f7 800w, https://theacademy.imgix.net/SoCo_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=71a06a82a5475f103d8fd6cbda7ca91c 600w, https://theacademy.imgix.net/SoCo_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=67321527600f54a67fd0175dbcd6eafe 400w)