![Keep Calm 1](https://theacademy.imgix.net/Keep-Calm_1.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=da0c4fe8939de6c124f5664b039c665f 1920w, https://theacademy.imgix.net/Keep-Calm_1.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=72b1e70069548e31e3192fdca8c7c681 1720w, https://theacademy.imgix.net/Keep-Calm_1.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=3aafc2715f631544bee7db2ef67fd996 1520w, https://theacademy.imgix.net/Keep-Calm_1.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=0a58f12747959c97aaac084c1c44a35d 1320w, https://theacademy.imgix.net/Keep-Calm_1.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=fa201478ee7153e8aa407f44d0b7afb8 1120w, https://theacademy.imgix.net/Keep-Calm_1.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=1ce8238bf3c17f6bcc1268a6817f6308 920w, https://theacademy.imgix.net/Keep-Calm_1.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=7903efce57004a1a8d9171e06266be50 720w, https://theacademy.imgix.net/Keep-Calm_1.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=76fd62cf5d274bf99207a2584b2c7fa2 600w)
Keep Calm and Winnie the Pooh
Disney
Winnie the Pooh has provided comforting advice to millions of people for almost a century. We worked with Calm, the number one app for meditation and sleep, to turn the words of the world’s favourite bear into unique and original soothing stories designed to induce peaceful slumber. The meditative stories were narrated by actor Tom Hiddleston, and generated thousands of pieces of global media coverage.
![Keep Calm 2](https://theacademy.imgix.net/Keep-Calm_2.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=130d2fbf49942a8cb06b813abc76beef 1600w, https://theacademy.imgix.net/Keep-Calm_2.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=df9840c33a0676222aa6af9131fd5e71 1400w, https://theacademy.imgix.net/Keep-Calm_2.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=e3b48a80519d6080e96441923c4d0e0d 1200w, https://theacademy.imgix.net/Keep-Calm_2.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=c05449668091e9cf277de4be7679b543 1000w, https://theacademy.imgix.net/Keep-Calm_2.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=5579428bffb872f6889b85ddafd61206 800w, https://theacademy.imgix.net/Keep-Calm_2.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=1f9b4dd651d628a6f58beb38f730a1bb 600w, https://theacademy.imgix.net/Keep-Calm_2.jpeg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=3c669dd19540306a34a7a71a3c290692 400w)