Keep Calm and Winnie the Pooh

Winnie the Pooh has provided comforting advice to millions of people for almost a century. We worked with Calm, the number one app for meditation and sleep, to turn the words of the world’s favourite bear into unique and original soothing stories designed to induce peaceful slumber. The meditative stories were narrated by actor Tom Hiddleston, and generated thousands of pieces of global media coverage.