Art of Life Insurance

Life insurance is one of the least trusted financial services. To launch Beagle Street, a new life insurance provider looking to disrupt the category, we turned its paperwork into original works of art that people could hang on their walls, meaning loved ones could easily find policies should the worst happen. The Enjoy Life poster series is a long-running campaign for Beagle Street, with each new release generating positive media coverage and praise from a hard-to-reach audience.