Princess Principles

Disney Princess is one of the biggest and most influential franchises in the world. We worked with child experts, parents and kids to develop and deliver the first ever official Princess Principles, a set of values that define exactly what it means to be a Disney Princess in the modern world. The principles focus on inner characteristics such as kindness, courage and resilience rather than tiaras, castles and princes. Artists Rose Blake, Kate Forrester and Aries Moross turned the principles into posters, which were given away in Disney Stores across the UK.