The Academy Logo
Carrots 1

Carrots for Rudolph


Morrisons has its own farms and food-making sites, which means it can lead the way in sustainable initiatives like reducing food waste. We normalised wonky fruit and vegetables by giving away free wonky carrots for Rudolph (and his friends) every Christmas. The activity is consistently rated as a customer favourite and has helped change attitudes towards imperfect produce.

Carrots 3
Carrots 2
Carrots 4
Carrots 5