Pooh the Philosopher
Winnie the Pooh is the world’s favourite bear, but every country and every age group has a different reason why. Some find him funny while others find him inspirational. For his 90th anniversary, we found a universal theme and positioned Winnie the Pooh as a thoughtful friend by installing talking benches across Europe, the Middle East and Africa. People could sit next to Winnie the Pooh on a motion-controlled bench and strike up a conversation involving his most famous Poohisms.