Harry Potter and the Child Speed Reader

A new Harry Potter book release is a major moment for retailers, but the quickest way of getting your hands on the story is to have it downloaded directly to your Kindle as soon as it becomes publicly available. And what better way to highlight this USP than recruiting child speed-reader Toby L’Estrange (no relation to Bellatrix Lestrange) to submit the very first review of Harry Potter and the Cursed Child. The campaign demonstrated the immediate delivery of books to Kindle, with Toby becoming a media sensation in the process.