![TJC 1](https://theacademy.imgix.net/TJC_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=b8fd02046dc89b9941e6def9435aa949 1920w, https://theacademy.imgix.net/TJC_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=35ad785d2d0a838cf94a66b95c3c5d18 1720w, https://theacademy.imgix.net/TJC_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=4331f3541f169f3c3d2949153687bf8d 1520w, https://theacademy.imgix.net/TJC_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=a62dd05693ead94f61fd418e9b2c49d0 1320w, https://theacademy.imgix.net/TJC_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=fd48317e89e199e29f0217b04455d11a 1120w, https://theacademy.imgix.net/TJC_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=07a528698bbed469e35b133b85b28dc5 920w, https://theacademy.imgix.net/TJC_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=4025559c11ecc45bc1c91691431101b0 720w, https://theacademy.imgix.net/TJC_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=03570eef58648ec1ca85620a4df2cb0e 600w)
Magnificent Racehorses
The Jockey Club
We worked with The Jockey Club to boost the popularity of horseracing among a younger audience by enlisting Marvel artists and illustrators to capture the legendary stories of British horseracing. The Magnificent Racehorses comic and content series built the profiles of its top jockeys and horses to make them stars that kids could become fans of. The activity generated hundreds of pieces of coverage, leading to a 41% increase in relevance with a younger audience.
![TJC 2](https://theacademy.imgix.net/TJC_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=4bfa87170377bed9f734013aba6c3d99 1600w, https://theacademy.imgix.net/TJC_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=8857d321594a9ee386e470c8f84a81d8 1400w, https://theacademy.imgix.net/TJC_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=3934f7c68a3cce4a857327fb6db4e2b8 1200w, https://theacademy.imgix.net/TJC_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=285825ea4307dc84f7112cfcd8370874 1000w, https://theacademy.imgix.net/TJC_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=89cdcb291c2cd1a9368a3774498af1b4 800w, https://theacademy.imgix.net/TJC_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=ddfe5ead2ecfd13681381919ec354b13 600w, https://theacademy.imgix.net/TJC_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=7dacd99dfd0f7520a13db9a13ae215b6 400w)
![TJC 3](https://theacademy.imgix.net/TJC_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=d137dd9bbc7811e5f5554d7b1e72ba88 1600w, https://theacademy.imgix.net/TJC_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=1587eb99c33827c47a51dffe9e081ae5 1400w, https://theacademy.imgix.net/TJC_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=c44a56e12af81ae24141eba2617bfb0d 1200w, https://theacademy.imgix.net/TJC_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=5d0df4a6eae3e847ef86ece4103d8b1c 1000w, https://theacademy.imgix.net/TJC_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=0ff8714fd378e92dd74dbbd3a6384291 800w, https://theacademy.imgix.net/TJC_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=880c539ed0ab05a7597d8bf7e0175036 600w, https://theacademy.imgix.net/TJC_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=fe94cd2ae440e3d48c45ef6de984da3d 400w)
![TJC 4](https://theacademy.imgix.net/TJC_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=18de0aa0500562d93b85f8e4df3a51c9 1600w, https://theacademy.imgix.net/TJC_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=4b967c82dad5d8c6b65292a4f4e9f75d 1400w, https://theacademy.imgix.net/TJC_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=7a2dbb0574754efebeaade7b1d17ebd5 1200w, https://theacademy.imgix.net/TJC_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=657779b10a51108c88874594f781d047 1000w, https://theacademy.imgix.net/TJC_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=682388721658cbc3dbac0b316a0e3a5f 800w, https://theacademy.imgix.net/TJC_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=44c3472c81319b95b35ba9cd2c6b579f 600w, https://theacademy.imgix.net/TJC_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=4807eaa0f8bee5c4b98b9e04b4cd71ba 400w)