Magnificent Racehorses

We worked with The Jockey Club to boost the popularity of horseracing among a younger audience by enlisting Marvel artists and illustrators to capture the legendary stories of British horseracing. The Magnificent Racehorses comic and content series built the profiles of its top jockeys and horses to make them stars that kids could become fans of. The activity generated hundreds of pieces of coverage, leading to a 41% increase in relevance with a younger audience.