Tom Clancy’s The Division 2
Ubisoft
Ubisoft is famous for its AAA Tom Clancy-inspired videogames. To launch Tom Clancy’s Division 2, we appealed to hardcore gamers by having hard-man Ross Kemp narrate some of the community’s Tales From the Dark Zone (if you know, you know), and attracted recreational gamers by recruiting Division 2 footballers to promote the title.
