Parenting Hacks

Disney Junior produces trusted programming that entertains and educates kids, helping parents feel less guilty leaving their children to watch its shows while they get on with other jobs. We extended the idea of ‘parenting hacks’ and created Disney Junior content to help parents help their children with situations like making friends, getting to sleep and keeping safe in the sun. We even convinced legendary designer Margaret Calvert to create special street signs featuring Disney characters to help kids cross the road. Parenting Hacks was turned into a hit podcast hosted by Helen Skelton - it was Disney’s first standalone venture into podcasting, and listened to by over 3m parents.