Mascot Mural

Mastercard is a long-standing sponsor of the UEFA Champions League, providing the player mascots for over 20 years. To launch the new Mastercard mascot kit, we assembled a team of children all named after Mastercard ambassador, Leo Messi, and made them the stars of the show by having them appear in a giant street art Mascot Mural in Paris ahead of the knockout round of the tournament. The installation was supported by an augmented reality filter that let football fans put themselves in Team Leo alongside Messi. Priceless.