![The Sun 1](https://theacademy.imgix.net/The-Sun_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=366115c3a7b67bc99eaf12970cde15e2 1920w, https://theacademy.imgix.net/The-Sun_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=c2d251f0182a738eff97afdf32d352d4 1720w, https://theacademy.imgix.net/The-Sun_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=3ab7d2e1475e1409cc04f9efc37f6bbb 1520w, https://theacademy.imgix.net/The-Sun_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=ae795798cd72626012304d2293c7678e 1320w, https://theacademy.imgix.net/The-Sun_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=dfff26ee27bd43cd983bfb0b8eecf3b6 1120w, https://theacademy.imgix.net/The-Sun_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=52dc4e50f14f9f57f0de05ffb18441ec 920w, https://theacademy.imgix.net/The-Sun_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=a8bf77ecfeb3e6d09972dc1ce98f1f68 720w, https://theacademy.imgix.net/The-Sun_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=01637c81934f00e9d7498a143cefee3f 600w)
Resetting The Sun
The Sun
The Sun wanted to position itself as a family-friendly media brand. We worked closely with the editor and managing editor on a series of campaigns to reposition the tabloid, including: retiring Page 3 glamour girls, a 44-year-old tradition that was no longer appropriate to modern audiences; partnering with Google to get kids coding through free tech workshops across the country; and convincing the UK’s best authors including Cressida Cowell, David Walliams and Stephen Hawking to write new, exclusive ten-minute reads that transformed the double-page spread of the Saturday edition into a storybook for kids.
![The Sun 2](https://theacademy.imgix.net/The-Sun_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=aa17826ee88eaafb9aefcebbc763164b 1600w, https://theacademy.imgix.net/The-Sun_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=2fe079690b657920f6fef0b9c37cf903 1400w, https://theacademy.imgix.net/The-Sun_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=a6d448dcba00e3982c11770119dfaf57 1200w, https://theacademy.imgix.net/The-Sun_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=90f04b179b1cb30a53dd499eb6cef25d 1000w, https://theacademy.imgix.net/The-Sun_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=9e3a7a7d57c8fb5abc925f20dd190393 800w, https://theacademy.imgix.net/The-Sun_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=a7a95371cb960da4445c025e90143af7 600w, https://theacademy.imgix.net/The-Sun_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=678099a89f0808ad0a21e5d278ac9b86 400w)