Resetting The Sun

The Sun wanted to position itself as a family-friendly media brand. We worked closely with the editor and managing editor on a series of campaigns to reposition the tabloid, including: retiring Page 3 glamour girls, a 44-year-old tradition that was no longer appropriate to modern audiences; partnering with Google to get kids coding through free tech workshops across the country; and convincing the UK’s best authors including Cressida Cowell, David Walliams and Stephen Hawking to write new, exclusive ten-minute reads that transformed the double-page spread of the Saturday edition into a storybook for kids.