![Chasing Payments 1](https://theacademy.imgix.net/Chasing-Payments_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=23b9ab11329ed9ab026cf5b89b8faed3 1920w, https://theacademy.imgix.net/Chasing-Payments_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=620a61078b1236d47952d826c6f845e3 1720w, https://theacademy.imgix.net/Chasing-Payments_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=51150f65f548c7a6b0d9cd55b2edd4c8 1520w, https://theacademy.imgix.net/Chasing-Payments_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=237f14914725380bd512962045566c05 1320w, https://theacademy.imgix.net/Chasing-Payments_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=34102d46a97f70f90dae2eacd870fb08 1120w, https://theacademy.imgix.net/Chasing-Payments_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=b6fb01b173d27120e5d2c06d51221992 920w, https://theacademy.imgix.net/Chasing-Payments_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=560bb65ca749b843eb723ba41d472193 720w, https://theacademy.imgix.net/Chasing-Payments_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=1b627c1c5c1c521d838b0b4d6edeff92 600w)
Chasing Payments
Xero
Xero is an accounting software company on a mission to help small business thrive. Late payments is the number one issue that cripples small business cash flow, so how could Xero help them chase their invoices? Naturally, we channelled our inner pop diva and rewrote Adele’s mega hit Chasing Pavements to Chasing Payments. A suitably sombre music video was created that small businesses could send to late payers to prompt immediate action. And it worked, generating hundreds of pieces of earned media coverage, thousands of views and an uptick in customers in the process.
PR Week Winner B2B Award
![Chasing Payments 2](https://theacademy.imgix.net/Chasing-Payments_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=396a4a4fc4c091f7e96b563bbea969b1 1600w, https://theacademy.imgix.net/Chasing-Payments_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=a7839fce5e31b91e2c0ee6e04bdcfb6e 1400w, https://theacademy.imgix.net/Chasing-Payments_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=b7428f4258d53a1a762e2765c4e7bcae 1200w, https://theacademy.imgix.net/Chasing-Payments_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=f76a2a0254d50c4707899de767e8e84d 1000w, https://theacademy.imgix.net/Chasing-Payments_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=986c41146d01b00945e6f497dc163aba 800w, https://theacademy.imgix.net/Chasing-Payments_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=387a6d8f68ea4699e7f47cfc355b8591 600w, https://theacademy.imgix.net/Chasing-Payments_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=0fba0ac1fa4d437b15fa3371b701631a 400w)
![Chasing Payments 3](https://theacademy.imgix.net/Chasing-Payments_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=7fc10f617539aa30a83bc0da51ef7fe8 1600w, https://theacademy.imgix.net/Chasing-Payments_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=1ec532eff7b21d5e700d02dcaa54ea18 1400w, https://theacademy.imgix.net/Chasing-Payments_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=55ca39081e4f266e070e7a23c9b1c088 1200w, https://theacademy.imgix.net/Chasing-Payments_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=2cd7d96acf826d0f1544010de7885920 1000w, https://theacademy.imgix.net/Chasing-Payments_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=9fbe53ca7d864d5d18b35e4f5103d700 800w, https://theacademy.imgix.net/Chasing-Payments_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=4c0b69ab6c32ff136b7fb2825b14388f 600w, https://theacademy.imgix.net/Chasing-Payments_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=16fa5febf2d143c58fcd2b476a2fb2b8 400w)