Southern Couture

Southern Comfort is an unapologetically fun spirit on a mission to make every occasion “So Tasteful”. For Halloween, we partnered with fashion designer HARRI (of Sam Smith-inflatable outfit fame) to create a limited-edition range of head-turning haute couture costumes, which were available to rent over the spooky season. The “So Tasteful” costumes served as the perfect prop for broadcast, print, online and social media, reaching millions of fun-lovers, and giving SoCo the highest share of voice out of any of its competitors.