![So Co 1 CROP](https://theacademy.imgix.net/SoCo_1_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=15b71424660aab5656dd8cb7f52ee17f 1920w, https://theacademy.imgix.net/SoCo_1_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=500db8d82df226533e2be63042c06676 1720w, https://theacademy.imgix.net/SoCo_1_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=2f9dd485ee36f1bf3af83173e96864be 1520w, https://theacademy.imgix.net/SoCo_1_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=1b27485961ef9af5aaf3599bbe38bc37 1320w, https://theacademy.imgix.net/SoCo_1_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=2740f272cce05567e2a4d43ab66caff3 1120w, https://theacademy.imgix.net/SoCo_1_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=c9ef7a3b04dd886fe16a2464f784d37c 920w, https://theacademy.imgix.net/SoCo_1_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=7d0f5bd71da1b3eacef43ca4286bf1f0 720w, https://theacademy.imgix.net/SoCo_1_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=b5a5732d0cec2a7af81c632637c7f298 600w)
Southern Couture
Southern Comfort
Southern Comfort is an unapologetically fun spirit on a mission to make every occasion “So Tasteful”. For Halloween, we partnered with fashion designer HARRI (of Sam Smith-inflatable outfit fame) to create a limited-edition range of head-turning haute couture costumes, which were available to rent over the spooky season. The “So Tasteful” costumes served as the perfect prop for broadcast, print, online and social media, reaching millions of fun-lovers, and giving SoCo the highest share of voice out of any of its competitors.
![So Co 2 CROP](https://theacademy.imgix.net/SoCo_2_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=d351dec023fbbe38436d897e4ce71f8b 1600w, https://theacademy.imgix.net/SoCo_2_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=ba6796d00377bd7e295628aef917e419 1400w, https://theacademy.imgix.net/SoCo_2_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=22dc407d40860053182d56948c20ddfc 1200w, https://theacademy.imgix.net/SoCo_2_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=9c3a158ac75f854e15cc559866574be2 1000w, https://theacademy.imgix.net/SoCo_2_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=c294ab874144d60e310cc57c583b7e98 800w, https://theacademy.imgix.net/SoCo_2_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=c4752662781adf47140cc37c1d3a5df7 600w, https://theacademy.imgix.net/SoCo_2_CROP.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=a5f3398583886973255c9ecf370dd105 400w)