#SleepWalkForShelter

Christmas is the most important fundraising period for Shelter, the housing and homelessness charity. It wanted to use the festive season to get younger people involved with the Shelter cause as well as to raise money. We conceived, produced and delivered #SleepWalkForShelter, a sponsored march designed to rally a younger audience around the charity’s mission of ending homelessness while raising money in the process. The trial night walk raised over £500,000 with the second and third year marches pulling in well over £1m, making it the charity’s biggest annual fundraising event.