Pub Pep Talk

Fuller’s London Pride is the official beer of Premiership Rugby and a firm fan favourite. Ahead of the final, we asked legendary coach, Sir Ian McGeechan, responsible for the Lions 1997 tour speech (consistently voted one of the most iconic in sport), to write and deliver a Pub Pep Talk for the fans, an equally rousing speech designed to help supporters be their club’s 16^th man. The speech was performed in Fuller’s pubs across the country and played in front of a sold-out Twickenham just before kick-off.