Date Club

Launched in 2012, Tinder revolutionised how people meet, growing from one match to one billion matches in just two years. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving 50 million users per month in 190 countries. It is dating. So, to help newbies navigate modern dating, we launched Date Club with Tinder’s Global Relationship Insights Expert, Paul C Brunson, sharing the “rules” of dating according to Gen Z (60% of Tinder’s users). And the first rule of Date Club? There are no rules, just get out and date. The campaign landed in all the right places and demonstrated how Tinder continues to swipe dating forward.