Prime in a Box

Prime Day is Amazon’s deal event exclusive for Prime members, featuring deep discounts across a range of categories including electronics, home, beauty, fashion, and more. For Prime Day 2025, we used the moment to not only highlight the amazing deals, but to showcase the value of Prime by letting the public experience the entirety of Prime. Prime in a Box was an immersive festival with multiple zones representing Amazon Music, Prime Video, Prime Gaming, Reading with Prime, Amazon Grocery, and deals across 35 categories. The experience included intimate live performances from Sam Ryder and exclusive content and product across different categories. Prime in a Box was specifically designed for hundreds of social-first journalists and content creators who produced thousands of posts that reached millions of customers. Prime Day 2025 was Amazon’s biggest Prime Day event ever with customers saving billions on deals.