Nature Traffic Control

Heathrow is leading the way in creating a more sustainable aviation industry. To draw attention to its Nature Positive Plan, an initiative that turns its 170 hectares of land into a nature-friendly habitat (demonstrating that a buzzing airport and buzzing biodiversity can co-exist), we turned plane-spotters into nature-spotters, encouraging them to turn their binoculars from Heathrow’s runways to its wildlife. A scaled-down replica of the airport’s famous control tower was installed in the centre of its wildlife area serving as a public lookout to spot 79 types of birds, 30 different butterflies, 540 moth species and over 2,000 ground crew including harvest mice, grass snakes and wasp spiders. The tactic created a 7 per cent jump in brand recognition for environmental and sustainable leadership in aviation.