Meno-Pause & Listen

Holland & Barrett has always been a leader in alternative solutions for women’s health issues. To coincide with World Menopause Month, we worked with TV presenter Cherry Healey to launch the Meno-Pause & Listen pledge, which encouraged colleagues and customers to commit to non-judgemental active listening and support. Dedicated Listening Rooms were launched in Holland & Barrett stores as well as the nation’s first menopause helpline in partnership with the charity Menopause Mandate. The campaign resulted in 4,000 colleagues upskilling to become menopause experts, helping millions of women across the UK.

PR Week Winner: Health, Beauty, Retail and Fashion
PR Week Winner: Planning, Strategy and Evaluation