![WTP Bearbnb 1](https://theacademy.imgix.net/WTP_Bearbnb_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=24c08bc0969659599c2225219177b7cb 1920w, https://theacademy.imgix.net/WTP_Bearbnb_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=9d8e4bfcc7f55ed9eab4cbb72b51aee1 1720w, https://theacademy.imgix.net/WTP_Bearbnb_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=b6f83aca60b2ac43601aa3c6c664fb97 1520w, https://theacademy.imgix.net/WTP_Bearbnb_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=f1f163798c605b2d11f618527b38aa1f 1320w, https://theacademy.imgix.net/WTP_Bearbnb_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=5d0a88cc4f517c75a28ff021cde95a5c 1120w, https://theacademy.imgix.net/WTP_Bearbnb_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=d1dc689b707cd335ab5e4382f29ae732 920w, https://theacademy.imgix.net/WTP_Bearbnb_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=6d001e5ff3b910c0800f7e0bd7fcc406 720w, https://theacademy.imgix.net/WTP_Bearbnb_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=bd66404bae55063e728e8c565a1387a6 600w)
Bearbnb
Disney
To mark the 95th anniversary of everyone's favourite bear, Winnie the Pooh, we worked with Airbnb to faithfully recreate his treehouse in the Hundred Acre Wood (Ashdown Forest, Sussex) and list it as a summer rental property for families to stay in. The Bearbnb gave Winnie the Pooh fans, including celebrities and influencers, the opportunity to immerse themselves in the iconic world of Pooh and Friends. The campaign generated its own acres of PR coverage.
![WTP Bearbnb 2](https://theacademy.imgix.net/WTP_Bearbnb_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=7b310b79cd20131095ec32aa8ed48bb5 1600w, https://theacademy.imgix.net/WTP_Bearbnb_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=cba50fb7c2af0db5ee693524bb308147 1400w, https://theacademy.imgix.net/WTP_Bearbnb_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=33ab7fb8a949460c83a8803d620333c2 1200w, https://theacademy.imgix.net/WTP_Bearbnb_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=8700a64d85f1653af5e7128ec723853d 1000w, https://theacademy.imgix.net/WTP_Bearbnb_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=6de50d675c63486ac11e053931ea20af 800w, https://theacademy.imgix.net/WTP_Bearbnb_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=67c6eb9ced5f35c4cfafaffe567caafc 600w, https://theacademy.imgix.net/WTP_Bearbnb_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=a1932f61fd31d8e2f5196c7486e23ce1 400w)
![WTP Bearbnb 5](https://theacademy.imgix.net/WTP_Bearbnb_5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1600&q=80&w=1600&s=041b1859dde3b5f814ace2a3083fdbde 1600w, https://theacademy.imgix.net/WTP_Bearbnb_5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1400&q=80&w=1400&s=c3cd4a65d879c176fc6099a0bfe977d3 1400w, https://theacademy.imgix.net/WTP_Bearbnb_5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1200&q=80&w=1200&s=7cc3444b63e8e0ed097ec3f2d88a0d7a 1200w, https://theacademy.imgix.net/WTP_Bearbnb_5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1000&q=80&w=1000&s=430831abbd0fc821c7f8996103accc31 1000w, https://theacademy.imgix.net/WTP_Bearbnb_5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=800&s=1147634c6e11676b933567a2f2b62122 800w, https://theacademy.imgix.net/WTP_Bearbnb_5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=600&q=80&w=600&s=fbd4ad454e2238fce1c9735d2627ea25 600w, https://theacademy.imgix.net/WTP_Bearbnb_5.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=400&s=fb624d457308c5e63316daca47537053 400w)
![WTP Bearbnb 4](https://theacademy.imgix.net/WTP_Bearbnb_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=729188b02cca6b062f2343a13677ac23 1600w, https://theacademy.imgix.net/WTP_Bearbnb_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=ca106355acf60211ff330f5bebc6c35a 1400w, https://theacademy.imgix.net/WTP_Bearbnb_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=f3d995fd9fa9417749cc97a7f8e56cd7 1200w, https://theacademy.imgix.net/WTP_Bearbnb_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=cd22f558c4fb23fc5303daf7005c892a 1000w, https://theacademy.imgix.net/WTP_Bearbnb_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=e392caeca901d3e93ee9ed9e060d7ff0 800w, https://theacademy.imgix.net/WTP_Bearbnb_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=48950d56ecbac9a4471823320a4451e7 600w, https://theacademy.imgix.net/WTP_Bearbnb_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=1820e1b4931efdca2497266481c901ed 400w)