Bearbnb

To mark the 95th anniversary of everyone's favourite bear, Winnie the Pooh, we worked with Airbnb to faithfully recreate his treehouse in the Hundred Acre Wood (Ashdown Forest, Sussex) and list it as a summer rental property for families to stay in. The Bearbnb gave Winnie the Pooh fans, including celebrities and influencers, the opportunity to immerse themselves in the iconic world of Pooh and Friends. The campaign generated its own acres of PR coverage.