The Official Food of Everything
Pizza is officially the world’s most popular food. And Domino’s is officially the most popular pizza company. So, it stands to reason that Domino’s is the official food of everything. To make the point (over and over again), we created a Domino’s news moment for every occasion. From crusts to cram to for exam season to wipeable onesies for house-bound New Year’s hangovers. We even made a gift card range for every life-stage. New house? There’s a Domino’s for that. Newly engaged? There’s a Domino’s for that. New Baby? There’s a Domino’s for that. Making us the official pizza-led news generation agency for everything.
PRCA Winner: Consumer PR Campaign