![Secret Tourno 1](https://theacademy.imgix.net/Secret-Tourno_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=65e44d79db62a9a60bba093c4acf883e 1920w, https://theacademy.imgix.net/Secret-Tourno_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=f84f4ef4e83bcf3a6404d2c7abec956b 1720w, https://theacademy.imgix.net/Secret-Tourno_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=5642b88fd7924684e4447c1589208c6e 1520w, https://theacademy.imgix.net/Secret-Tourno_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=beaa3f20a5e6663a73c6811c19db9060 1320w, https://theacademy.imgix.net/Secret-Tourno_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=05557c99ee047d89eb42a9a1fd9b32fd 1120w, https://theacademy.imgix.net/Secret-Tourno_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=b5ca602b2836bee00a4033ef64baa2ec 920w, https://theacademy.imgix.net/Secret-Tourno_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=13d96d35b249dd26c455af4ef3bd7f54 720w, https://theacademy.imgix.net/Secret-Tourno_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=4c3ce080b7c8908a82450780f4e84338 600w)
Secret Tournament
Activision
Call of Duty Modern Warfare II is a AAA title for Activision. To launch the game, we invited celebrities and influencers to ‘squad up’ and compete against each other in a secret cage tournament. Two teams, headed up by rapper and TV chef Big Zuu and YouTuber Chunkz, battled it out on the night in front of hundreds of media and content creators. The resulting films generated over a million organic views and hundreds of pieces of earned coverage, helping the game hit a record $1 billion in sales in just 10 days.
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