Prime Day Live
Amazon
Prime Day is Amazon’s biggest annual retail occasion. With the nation in lockdown due to a global pandemic, we used Prime Day 2020 as a moment to help Prime members with great deals, small businesses by promoting independent sellers, and local communities through a series of philanthropic acts. For its launch we created and produced Prime Day Live, an online festival streamed through Amazon’s Twitch channel, featuring intimate gigs by Lewis Capaldi, Cate Le Bon and Celeste at badly-hit local music venues. Prime Day Live was the most-watched Amazon event, entertaining Prime members and raising funds to help small music venues financially survive the pandemic.
![Prime day Live 2](https://theacademy.imgix.net/Prime-day-Live_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=eefc92baf91dac9ed853c9f0d4fdd7d3 1600w, https://theacademy.imgix.net/Prime-day-Live_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=c2ba92a94acf69057adccf5b36dd9c6f 1400w, https://theacademy.imgix.net/Prime-day-Live_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=6eaccc5c8ebcf83a8caa9a1aecc532df 1200w, https://theacademy.imgix.net/Prime-day-Live_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=718f4cba5b010d3a456e9823bfab63ca 1000w, https://theacademy.imgix.net/Prime-day-Live_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=889cda5a8f21e80f7a6929d274c18f79 800w, https://theacademy.imgix.net/Prime-day-Live_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=453a31ca4c7c285e4a3ab8835de18372 600w, https://theacademy.imgix.net/Prime-day-Live_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=3dc0117cbc0379833cb504a2e1851f31 400w)
![Prime Day Live 3](https://theacademy.imgix.net/Prime-Day-Live_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=d9e255018b2121bca0fa05eab5ec6089 1600w, https://theacademy.imgix.net/Prime-Day-Live_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=7bbb7492b2ff253f9859a2c1720043f2 1400w, https://theacademy.imgix.net/Prime-Day-Live_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=f17f3eb7d5eee5408471803b1d01a0ee 1200w, https://theacademy.imgix.net/Prime-Day-Live_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=67acdf2add866a25b27aab819ed7fb75 1000w, https://theacademy.imgix.net/Prime-Day-Live_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=4b698122beb665b83146cc457cf92e0c 800w, https://theacademy.imgix.net/Prime-Day-Live_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=be7fb1855d76c2bf5bcdb966b2579135 600w, https://theacademy.imgix.net/Prime-Day-Live_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=df9dabfef27f71158af9dacb3c8923d6 400w)