Prime Day Live
Prime Day is Amazon’s biggest annual retail occasion. With the nation in lockdown due to a global pandemic, we used Prime Day 2020 as a moment to help Prime members with great deals, small businesses by promoting independent sellers, and local communities through a series of philanthropic acts. For its launch we created and produced Prime Day Live, an online festival streamed through Amazon’s Twitch channel, featuring intimate gigs by Lewis Capaldi, Cate Le Bon and Celeste at badly-hit local music venues. Prime Day Live was the most-watched Amazon event, entertaining Prime members and raising funds to help small music venues financially survive the pandemic.