Goose Heads Up
Chicago-based beer company Goose Island was opening its first brew pub in the UK (London Shoreditch, obviously) and wanted to make a big splash on a small budget. We worked with local street artists to customise 10 giant goose heads that were then fixed onto the premises of like-minded companies including Jealous Gallery, Truman Brewery and Dinerama. Punters that spotted, snapped and shared pictures of the heads in launch week were rewarded with a free IPA on arrival at the brewpub. The art/advertising installations remain in place as permanent Goose Island talking points.