![Cyberpunk 1](https://theacademy.imgix.net/Cyberpunk_1_2022-11-29-144242_jdia.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=8d0c665880c972999efa240aea2df614 1920w, https://theacademy.imgix.net/Cyberpunk_1_2022-11-29-144242_jdia.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=cbfb5dc0f26c026f7a691169c680c5ac 1720w, https://theacademy.imgix.net/Cyberpunk_1_2022-11-29-144242_jdia.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=7450045b73bc1dfae3575bed6c16299e 1520w, https://theacademy.imgix.net/Cyberpunk_1_2022-11-29-144242_jdia.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=6b2b46ae6682a9188426f5d66b27d18b 1320w, https://theacademy.imgix.net/Cyberpunk_1_2022-11-29-144242_jdia.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=13a185f2df6abd3977421473369beaa6 1120w, https://theacademy.imgix.net/Cyberpunk_1_2022-11-29-144242_jdia.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=105459e8b3e929e2a119b2a84f4c0748 920w, https://theacademy.imgix.net/Cyberpunk_1_2022-11-29-144242_jdia.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=bdc5b902921899bc4e96d6d9fa3ae8f0 720w, https://theacademy.imgix.net/Cyberpunk_1_2022-11-29-144242_jdia.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=6a5389a3d813d47677a86e6be918f05f 600w)
Cyberpunk 2077
CD Projekt Red
Cyberpunk 2077 was one of the most hotly-anticipated AAA game launches of the year. We built hype and intrigue through a comprehensive preview, review and feature programme using on-screen (Keanu Reeves and Grimes) and off-screen talent (creators and developers) to push the title into more mainstream lifestyle media outlets as well as satisfying the core gaming publications. The campaign generated over 250 pieces of PR coverage including interviews with the game’s co-creator, Mike Pondsmith, on BBC News, a CD Projekt Red studio profile in the Financial Times and multiple features in vertical press including music, car, fashion and technology outlets.
![Cyberpunk 2](https://theacademy.imgix.net/Cyberpunk_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=ed84d43b4659ab0e5b4acaba0addcd55 1600w, https://theacademy.imgix.net/Cyberpunk_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=092b25e5ca957c08e792cd4b4fbab360 1400w, https://theacademy.imgix.net/Cyberpunk_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=a5dc6dc5f17b4c5b607939e65493a7ee 1200w, https://theacademy.imgix.net/Cyberpunk_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=099e45ed6d40a9a0d24a0c34c5d6e126 1000w, https://theacademy.imgix.net/Cyberpunk_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=d1a5a1a80ac3999a1bb077eb4c30df75 800w, https://theacademy.imgix.net/Cyberpunk_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=31afcb175ebe69f175554d683dd49238 600w, https://theacademy.imgix.net/Cyberpunk_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=61233bd43b87067dbceb0ef8b560a521 400w)
![Cyberpunk 3](https://theacademy.imgix.net/Cyberpunk_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=53f1d8d2feb9219c572cc426812e978f 1600w, https://theacademy.imgix.net/Cyberpunk_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=fa7cf0bf37e9fc56454011dcd2672d93 1400w, https://theacademy.imgix.net/Cyberpunk_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=9680b9c6cf54eee1c155a7d8b643108d 1200w, https://theacademy.imgix.net/Cyberpunk_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=e7710e3824306a0c68f6bf464971c5e9 1000w, https://theacademy.imgix.net/Cyberpunk_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=9eaddd09e78b1caa2cbfec9009ec126b 800w, https://theacademy.imgix.net/Cyberpunk_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=9acdc685478f40606c6568a67ef06531 600w, https://theacademy.imgix.net/Cyberpunk_3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=b69bd65fbc7d8437588eb4cc16d2272a 400w)
![Cyberpunk 4](https://theacademy.imgix.net/Cyberpunk_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=514e544c4e63a7daec7e413e90453c04 1600w, https://theacademy.imgix.net/Cyberpunk_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=3d3743790d44f1374ad2edc79699e5e2 1400w, https://theacademy.imgix.net/Cyberpunk_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=a7d72840b7c65c8ee91b209b3adf9fe6 1200w, https://theacademy.imgix.net/Cyberpunk_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=4a7edc8371df055d851753255825d7c8 1000w, https://theacademy.imgix.net/Cyberpunk_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=f2c0fc6a9d897761de4cae68f0510980 800w, https://theacademy.imgix.net/Cyberpunk_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=dcb0035f8c3881fafb84bab8a0d551be 600w, https://theacademy.imgix.net/Cyberpunk_4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=fe339a2171146a820133db27ce5e6b74 400w)