Cyberpunk 2077

Cyberpunk 2077 was one of the most hotly-anticipated AAA game launches of the year. We built hype and intrigue through a comprehensive preview, review and feature programme using on-screen (Keanu Reeves and Grimes) and off-screen talent (creators and developers) to push the title into more mainstream lifestyle media outlets as well as satisfying the core gaming publications. The campaign generated over 250 pieces of PR coverage including interviews with the game’s co-creator, Mike Pondsmith, on BBC News, a CD Projekt Red studio profile in the Financial Times and multiple features in vertical press including music, car, fashion and technology outlets.