![Stool Chart 1](https://theacademy.imgix.net/Stool-Chart_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1280&q=80&w=1920&s=cba1d50a6088a905ad0734f9556d0a0e 1920w, https://theacademy.imgix.net/Stool-Chart_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1147&q=80&w=1720&s=83a4dc27afab5e747b839cc29ed3e9e5 1720w, https://theacademy.imgix.net/Stool-Chart_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=80&w=1520&s=e1d35f40137530fa274ddeb22dce06af 1520w, https://theacademy.imgix.net/Stool-Chart_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=880&q=80&w=1320&s=32f2038cbaf3ce33fad2a0c7bb9c547b 1320w, https://theacademy.imgix.net/Stool-Chart_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=747&q=80&w=1120&s=c5a352811d8579eb3c0fabde735bf58c 1120w, https://theacademy.imgix.net/Stool-Chart_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=613&q=80&w=920&s=234caa4b32df7fc3e12862e50b2b53be 920w, https://theacademy.imgix.net/Stool-Chart_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=480&q=80&w=720&s=410c44c422721c310205418fe103da5e 720w, https://theacademy.imgix.net/Stool-Chart_1.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=596b3c81b54dac79ad475a016f4b6e75 600w)
Beautiful Stool Chart
Holland & Barrett
Holland & Barrett is the world's leading health and wellness company on a mission to make wellness a way of life for everyone. To position Holland & Barrett as experts on gut health, we worked with three contemporary artists to update the 25-year-old Bristol Stool Chart, a scale that classifies poo types to identify gut issues, to the Beautiful Stool Chart. The content was used across PR, digital and advertising and led to a 24% increase in sales of Holland & Barrett’s gut health products.
![Stool Chart 2](https://theacademy.imgix.net/Stool-Chart_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=0a646b4153e86963c48e3ea9ad8397f7 1600w, https://theacademy.imgix.net/Stool-Chart_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=28a7e42409d355a6579ff7ba8c283be2 1400w, https://theacademy.imgix.net/Stool-Chart_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=2f7ac205e61086bbb977380eb5774acc 1200w, https://theacademy.imgix.net/Stool-Chart_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=bc13e1d37986d98ae73b061a1b4f7e60 1000w, https://theacademy.imgix.net/Stool-Chart_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=c6fd7b0cde888016d59f2fff8252ec0f 800w, https://theacademy.imgix.net/Stool-Chart_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=1c066e7cb270fa2c4ddeac1fdd1feec6 600w, https://theacademy.imgix.net/Stool-Chart_2.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=75f7f62af9f91da67ee6eb9cee19117b 400w)
![Stool Chart 3](https://theacademy.imgix.net/Stool-Chart-3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=1b92bc4458aa69ab2f1921af9ed03044 1600w, https://theacademy.imgix.net/Stool-Chart-3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=26a1049734b9af6e832e9864ac758a77 1400w, https://theacademy.imgix.net/Stool-Chart-3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=a401b60cd6eb4132d83e9da66a17bb87 1200w, https://theacademy.imgix.net/Stool-Chart-3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=908cd6aa1572780e6acd4deb3c175712 1000w, https://theacademy.imgix.net/Stool-Chart-3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=5c8f427ea1c8c601950c5431306a255b 800w, https://theacademy.imgix.net/Stool-Chart-3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=de90316c75eae70fea0b0ca25b3c4ec2 600w, https://theacademy.imgix.net/Stool-Chart-3.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=80b250615ba1dee60c2808a49186ea2f 400w)
![Stool Chart 4](https://theacademy.imgix.net/Stool-Chart-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1067&q=80&w=1600&s=23c33c60a0a7b02a372dc6feb9073935 1600w, https://theacademy.imgix.net/Stool-Chart-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=933&q=80&w=1400&s=bb6196f2bab2c363e0da5aa0a328ffcf 1400w, https://theacademy.imgix.net/Stool-Chart-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=800&q=80&w=1200&s=dc2d21d7c41f34a4efe1a0ee1a06ea59 1200w, https://theacademy.imgix.net/Stool-Chart-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=667&q=80&w=1000&s=a15d04f56f5fd26cc6497ec6a7acf058 1000w, https://theacademy.imgix.net/Stool-Chart-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=533&q=80&w=800&s=f800b9e3d983a49cc7ea613287f86ff4 800w, https://theacademy.imgix.net/Stool-Chart-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=400&q=80&w=600&s=6e803270f3fea90191c07f4d714e132e 600w, https://theacademy.imgix.net/Stool-Chart-4.jpg?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=267&q=80&w=400&s=761ac6a86b61a39fd497cc86afa03668 400w)