Beautiful Stool Chart

Holland & Barrett is the world's leading health and wellness company on a mission to make wellness a way of life for everyone. To position Holland & Barrett as experts on gut health, we worked with three contemporary artists to update the 25-year-old Bristol Stool Chart, a scale that classifies poo types to identify gut issues, to the Beautiful Stool Chart. The content was used across PR, digital and advertising and led to a 24% increase in sales of Holland & Barrett’s gut health products.