The Academy opens advertising Column

The Academy opens Column 7: Advertising headed up by ad legend, Dave Dye.

Dave explains: "Dividing comms up into lots of tiny specialisms feels like a bit of a luxury in 2026. It is more expensive, more hassle to manage and ironically, often leads to a dilution of brand ideas. The best thinking has always been media neutral; good ideas travel. The Academy is full of great ideas. Hopefully I can add to that and help expand them out more into the world of advertising."

As reported on in PR Week and Campaign.