The Academy launches sport and entertainment Columns

Sophie Pettifer, a company director who joined in 2016, will head the Entertainment Column. Sam Beecham, who joined in August 2017, will lead the Sports Column as head of sport.

The Academy chief executive and co-founder Mitch Kaye said both sport and entertainment are “areas we’ve identified as growth opportunities based on current clients and opportunities and early conversations we can see ahead too”.

As reported in PR Week.